DR. BHUVANESH KUMAR SHARMA

Title Year

Do the two-wheeler safety harnesses effective in rider's safety – Analysis of attitude and switching intention

2024

Place Branding: A Systematic Literature Review and Future Research Agenda

2024

From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention

2024

Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India

2024

Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience

2024

Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis

2024

Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis

2024

Importance of Machine Learning in Market Research

2023

The attitude of gen Z and gen y towards adoption of electric vehicles

2023

Study on factors affecting electric vehicle (EV) purchase in India

2023

Examining the role of perceived stress on learning satisfaction under the influence of academic burnout in the post‑COVID world

2023

Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model

2023

Mitigating the risk induced by Online shopping by using Metaverse

2023

Online Satisfaction and Hotel Booking Intentions: An Information System Success Model Perspective

2023

Measuring social media impact on Impulse Buying Behavior

2023

Impact of Green Banking Practices on Sustainable Environmental Performance and Profitability of Private Sector Banks

2023

Organizational Inclusion and OCB: The Moderating Role of Inclusive Leadership

2023

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

2023

Factors Determining the Choice of Online/Offline Channel: A Discriminant Analysis Approach

2022

Digital Adoption of Start-Ups With E-Governance Systems: A Mediating Role of Digital Support and Awareness

2022

Social media campaigns and domestic products consumption: a study on an emerging economy

2022

Mobile Banking Adoption for Digital Financial Inclusion

2022

Managing performance through technology in times of global crisis

2022

Self-help group–bank linkage programme: Loan disbursement of SHG bank in Madhya Pradesh

2022

Determinants of customer experience management and its impact on experience quality in the tourism industry in India

2022

Theory of planned behaviour extension in adoption of social media for online shopping in India

2022

Smart Homes adoption in India–Value-based Adoption Approach

2021

Influencer marketing - an instrument to proliferation of the digital occurrence

2021

Examining the role of celebrity credibility in the consumption of organic products in a developing nation: a pragmatic evidence from India

2021

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

2021

Understanding and managing customer engagement through social customer relationship management

2021

Financial Inclusion: Impact of Accessibility, Availability, and Usage of Financial Services- a Study on Household Workers in Madhya Pradesh, India

2021

Impact of work culture, employees’ relationship with their managers, and training program on employees’ satisfaction

2020

Application of TAM model in Teaching & Learning – A behavioral study on Social Media

2020

Virtual Reality in Non-Communicable diseases

2019

Prediction of Professionals Perception Related to Usage of Cloud Computing Services: Application of TAM Model

2019

Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intentionin Context of High Involvement Products

2018

Social Customer Relationship Management: A Literature Review

2018

Effect of Size of Organization on the Usage of Cloud Computing

2018

Does Social Medium Influence Impulse Buying of Indian Buyers?

2018

Impact of Social Media on Consumer Buying Behavior – A Descriptive Study on TAM Model

2018

Students perception towards social media with special reference to Management Students of Bhopal Madhya Pradesh

2015

A Study of The Impact of On-line Shopping on Mall Shopping - An Empirical Study of Bhopal City

2014