DR. BHUVANESH KUMAR SHARMA

Title: Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intentionin Context of High Involvement ProductsYear: 2018

Authors: Lokesh Arora, Bhuvanesh Kumar Sharma

Journal: European Journal of Applied Business and Management

Publication date: 2018 December

Publisher: EJABM

URL: click here


Abstract

Purpose: The main purpose of this study is to examine the influence of Review Quality, Review Credibility and Review Quantity on Purchase Intention of High Involvement products.