DR. BHUVANESH KUMAR SHARMA

Title: Influencer marketing - an instrument to proliferation of the digital occurrence
Authors: Bhuvanesh Kumar Sharma, Vimal Kamleshkumar Bhatt and Lokesh Arora Journal: International Journal of Enterprise Network ManagementVol. 12, No. 4 Publication date: 2021 Publisher: Inderscience URL: click here Abstract Influencer marketing received prominence as a mighty device for brands to connect with consumers because of the high belief aspect that social influencers shared with their audiences. The purposes of this research are to find out consumer preference for particular social media channels for influencing marketing, what would be the right run time and the influence of influencing marketing on creating purchase intent to the consumers. The outcome of this research suggested that influencer marketing is very effective among youngsters and YouTube is the most preferred social media channel to get influences. The study suggested that the organisations able to develop trust in users through influencer marketing and evening after 7 PM is the most preferred time when users are most active on social media and to get influenced. Further, the study also suggested that influencing marketing is more effective in creating purchase intent among young consumers.

Title: Influencer marketing - an instrument to proliferation of the digital occurrence

Authors: Bhuvanesh Kumar Sharma, Vimal Kamleshkumar Bhatt and Lokesh Arora

Journal: International Journal of Enterprise Network ManagementVol. 12, No. 4

Publication date: 2021

Publisher: Inderscience

Abstract

Influencer marketing received prominence as a mighty device for brands to connect with consumers because of the high belief aspect that social influencers shared with their audiences. The purposes of this research are to find out consumer preference for particular social media channels for influencing marketing, what would be the right run time and the influence of influencing marketing on creating purchase intent to the consumers. The outcome of this research suggested that influencer marketing is very effective among youngsters and YouTube is the most preferred social media channel to get influences. The study suggested that the organisations able to develop trust in users through influencer marketing and evening after 7 PM is the most preferred time when users are most active on social media and to get influenced. Further, the study also suggested that influencing marketing is more effective in creating purchase intent among young consumers.

Name	Designation
Mr. Anand Singh	Administrative Officer
Ms. Jagriti Partho Goswami	Office Superintendent
Mr. Prasanna Pendke	Sr. Supervisor
Mr. Amit Marathe	Sr. Supervisor
Mr. Prakash D Karkar	Supervisor
Mr. Amit Shinde	Supervisor
Ms. Supriya Rahalkar	Supervisor
Ms. Poorva Zende	Supervisor
Mr. Ritesh Gaikwad	Supervisor
Mr. Yogesh S. Mane	Sr. Coordinator
Ms. Rucha Desai	Sr. Coordinator
Ms. Roma Kale	Sr. Coordinator
Ms. Deepti Gokhale	Sr. Coordinator
Ms. Margaret Dsouza	Sr. Coordinator
Mr. Prasad Bonde	Coordinator
Ms. Anuja Joshi	Coordinator
Mr. Pradeep Chaveria	Coordinator
Mr. Vishal Yadav	Coordinator
Mr. Rohit Rane	Assistant Coordinator
Ms. Shilpa Ravalallu	P.A.to Director
Mr. Abhishek Kudale	Office Assistant
Mr. Rajesh Bagewadi	Network Engineer
Ms. Saee H. Gokhale	Sr .Lab Instructor
Mr. Nilesh S Kadam	Lab Instructor
Mr. Sumit Bhoinkar	Accountant
Mr. Avadhoot Joshi	Accountant
Ms. Shital Balkawade	Sr. Accounts Assistant
Ms. Deepti Velhal	Deputy Accountant
Mr. Mukesh Thopate	Office Attendant
Mr. Ashok Mankar	Office Attendant
Mr. Puran Walmiki	Sr. Office Attendant
Mr. Kailash Shinde	Sr. Office Attendant
Mr. Vasant Shitole	Sr. Office Attendant
Mr. Sanjay Takle	Sr. Office Attendant
Mr. Aniket Gugale	Office Attendant
Mr. Ravindra Supe	Office Attendant
Mr. Sagar Mengade	Driver cum Office Attendant