About the course
"The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help." – David Kelley, Founder of IDEO Design thinking is not a buzzword or a fad, but a necessity, a need of the hour. With so many products and services appearing and disappearing in a fast world, the only tenet that stands the test of time is the underlying human need.
Humans are back in the centre of the universe, our product/service universe. This is why design thinking is referred to as human centred design. This course will be an introduction to employees and managers in a company an experience of an empathy led approach to creativity in the context of an organization. The facilitator will use live projects to demonstrate and apply the method.
This course is divided into 4 modules - Empathize, Analyze, Solve and Test. We start with the humans in Empathize and analyze their situation. Once we know what is that will make their life better, we solve them using our creativity and test our assumptions about the humans we started out with.
Course content
| Week 1 | Introduction to Design Thinking |
|---|---|
|
1 |
Introduction to the Course |
|
2 |
Introduction of the participant |
|
3 |
Introduction to Design Thinking |
|
4 |
Why Design Thinking? |
|
5 |
Intro to the Design Thinker’s Mindset |
|
6 |
Intro to the Mock Case Studies |
|
7 |
Course Objectives & Schedule |
|
8 |
Divergence & Convergence |
|
9 |
History of Design Thinking |
|
Week 2 |
Empathize Module |
|
1 |
Empathize |
|
2 |
Customer Journey Map |
|
3 |
Assignment 1 |
|
Week 3 |
Analyze Module |
|
1 |
Analyze |
|
2 |
5-Whys |
|
3 |
Conflict of Interest |
|
4 |
Assignment 2 |
|
Week 4 |
Solve Module |
|
1 |
Solve |
|
2 |
Solve - TRIZ |
|
3 |
Assignment 3 |
|
Week 5 |
Test Module |
|
1 |
Test |
|
2 |
Prototyping basics |
|
3 |
The End |
|
4 |
Assignment 4 |
Faculty Members
Dr. Bala Ramadurai
PhD, B.Tech
He is an adjunct Professor of Design Thinking and Entrepreneurship at Symbiosis Institute of Business Management(SIBM),
India (http://www.sibm.edu)
Dr. Mandaar B. Pande
PhD
Dr. Mandaar Pande is currently a Professor of IT at the Symbiosis Centre for Information Technology, Pune (a constituent of Symbiosis International (Deemed) University).
REGISTRATION
Eligibility Criteria:
- A participant must hold an under graduate degree (10+2+3/4) from a recognized university in any discipline. Participant appearing for final year examinations can also apply.
- The final selection of participants will be based on performance of Class 10, 12 and graduation.
Application Process
Click on the Apply Now button at the top of the page.
After filling your name, email id and mobile number, you will receive an email with a link to the application form. The email will also have the USER ID and PASSWORD to login. Enter the form and duly fill the application form.
After you fill the application form and pay the application form fees (Rs. 250 all inclusive)for Marketing Analytics course the form is complete and submitted.
You will then receive a confirmation email stating "Your registration is complete and we will contact you if you are shortlisted"
Once the shortlisting process is done, all the shortlisted participants will receive an email stating "You are selected for this course", and will receive a URL with credentials where they can pay the course fee for the Online Marketing Analytics programme. (Rs. 9750 + 18% GST)
You can start the course from the starting date of the programme.
Prospective Participants
- Anyone who wants to learn and get certified in design thinking can join this management development program in design thinking.
- This course will be helpful to students, academic or corporate professionals who would want to build their knowledge in design thinking.
The 5-week online program is focused on building the knowledge in design thinking. This course would be helpful in History of Design thinking, Empathize Module, Analyze Module, Solve Module and Test Module.
Corporate denizens are well versed with problem solving in most contexts in their business. In about 80% of the cases, there is no need for a method, but when confronted with a tough nut to crack, the same employees have very limited experience with following a process to solve the problems. Most of these "tough nuts" are related to a user or a customer who usually doesn't express what their problems are. Design thinking is a process which can help get into the mind of the user, unearth latent needs, solve problems and test solution ideas iteratively.
Registration
Eligibility Criteria:
A participant must hold an under graduate degree (10+2+3/4) from a recognized university in any discipline. Participant appearing for final year examinations can also apply.
Application Process
Click on the Apply Now button at the top of the page.
After filling your name, email id and mobile number, you will receive an email with a link to the application form. The email will also have the USER ID and PASSWORD to login. Enter the form and duly fill the application form.
After you fill the application form and pay the application form fees (Rs. 250 all inclusive)for Marketing Analytics course the form is complete and submitted.
You will then receive a confirmation email stating "Your registration is complete and we will contact you if you are shortlisted"
Once the shortlisting process is done, all the shortlisted participants will receive an email stating "You are selected for this course", and will receive a URL with credentials where they can pay the course fee for the Online Marketing Analytics programme. (Rs. 9750 + 18% GST)
You can start the course from the starting date of the programme.
Course Fee And Dates
Course fee for the Online Certificate in Marketing Analytics are as follows:
| Fee Particulars | Amount |
|---|---|
| Application Fee | Rs.250 all inclusive |
| Course Fee * | Rs.9750 + 18% GST |
Important Dates:
| Activity | Date |
|---|---|
| Start date for Online Application | 14th September 2019 |
| Last date for Online Application | 8th November 2019 |
| Selected Participant names to be informed via email | 11th November 2019 |
| Last date for payment of fees | 16th November 2019 |
| Start date of the course | 18th November 2019 |
| End date of the course | 22nd December 2019 |
FAQ
No, this is not an MBA program or a Diploma Program. It is a certificate program which is a part of SIBM Pune's Management Development Programmes.
This is an online program.
It is a 5-week online certification program on Design Thinking offered by SIBM Pune. Upon successful completion of the course, you will be awarded an electronic certificate of completion by SIBM Pune.
- Dr. Bala Ramadurai - Adjunct Faculty – SIBM Pune.
- Dr. Mandaar B Pande
If you pay for this course, you will have access to all of the features and content which you need, to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile. This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module. In case you plan to pursue a MBA from SIU offered by SIBM Pune then we would certainly value this certificate.
Empathize Module - Customer Journey Mapping, emotional maps (optional) Analyze Module - 5-Whys (root cause analysis), conflict of interest (TRIZ based tool) Solve Module - Brainstorming, TRIZ based triggers Test Module - prototyping, testing
SIBM-Pune has a legacy of more than four decades in management education that is widely recognized by top organizations. It is specially known for the expertise in the domain of Design Thinking and hence a certificate program from SIBM Pune can add immense value to your professional credentials.
A candidate would be selected on the basis of his/her performance in class X, XII and graduation.
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile.
Once you are selected for the course and have paid the fees, you will have access to all videos, quizzes, and assignments. Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you will not be able to access certain assignments.
Yes, there are submission based evaluations. You will be assigned a group and each of you from your group has to upload your submission.
Each member of the team will upload their submission on the portal. If there is no submission from the portal from a student of a team, no mark will be awarded. The submission will be critiqued by the professor and the teaching assistant and marks will be awarded based on a grading rubric.
Yes, because design thinking is most effective when there are projects associated with them. Every team will have to work on a project. You will have one project to choose from a bouquet of 3 industry problems.
You will automatically be assigned team members and you will interact with them on the platform.
No. The week -2 module will be accessible only when you have completed the week-1 module. The completion of course for a particular week means going through all the videos and completing all the assignments for that week.
Yes, you can, provided you have gone through the entire content and have completed the evaluation for the week.
This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module.
Successful completion of the program means attending the video classes of all the weeks (in time) and scoring minimum 50 % in the evaluations contained therein.
Not a problem. Course fee payments provide 180 days (6 months) of access to the content (Video) but NO CERTIFICATE ELIGIBILITY if you miss the deadlines. Session-based courses may require you to meet deadlines to stay on track. If you fall behind, you can switch to a later session (if available) and any work you've completed will be transferred to that session.
No. This is a paid course.
Once the content of the course is shared with you no refunds will be possible.
Yes, you can switch but you will have to redo the programme. Switching can be allowed only if the programme is being offered within 6 month from the date of registration.
onlinecoordinator@sibmpune.edu.in
