Anyone who wants to learn and get certified in marketing analytics can join this management development program in marketing analytics.

This course will be helpful to students, academic or corporate professionals who would want to build their knowledge in marketing analytics.

The 5-week online program is focused on building the knowledge in marketing analytics. This course would be helpful in addressing/reviewing marketing challenges, especially in the areas of Customer Loyalty & Lifetime Value, Market Segmentation, Product Assortment and Pricing, Customer Acquisition and Retention and others using analytics.

Course Pedagogy

The course will be taught online

Teaching methods shall include:

Video based classes

Pop up Q&As

Study Material (Presentations, Industry articles, Caselets)

Discussion forum

Q&As

Evaluation

Peer reviewed assignments

Pop up quizzes

Topic based quizzes

No, this is not an MBA program or a Diploma Program. It is a certificate program which is a part of SIBM Pune's Management Development Programmes.

This is an online program.

It is a 5-week online certification program on Marketing Analytics offered by SIBM Pune. Upon successful completion of the course, you will be awarded an electronic certificate of completion by SIBM Pune.

Dr. R Raman - Director, SIBM Pune & Dean Faculty of Management SIU

Dr. Preetha Menon - Assistant Professor, SIBM Pune

Prof. Sandeep Bhattacharya - Head - Corp Relations & Adj Faculty, SIBM Pune

If you pay for this course, you will have access to all of the features and content which you need, to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile. This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module.

In case you plan to pursue an MBA from SIU offered by SIBM Pune, then we would certainly value this certificate as a "certificate of achievement" when we look at your candidature in the final selection process.

This will be accepted as one of your achievements if you apply for admission to any regular MBA program at SIBM Pune. Technical knowhow of this field will give you a professional edge as today, the corporates want fact based decision making and measurement, for instance, as also the overview of the effectiveness of the marketing campaigns in terms of whether they are working or not. This course will help you fine-tune your approach towards marketing analytics.

This is a course focusing on the business aspects and the analytics will be explained using spread sheets.

SIBM-Pune has a legacy of more than four decades in management education that is widely recognized by top organizations. It is specially known for the expertise in the domain of Marketing specialization and hence a certificate program from SIBM Pune can add immense value to your professional credentials.

A candidate would be selected on the basis of his/her performance in class X, XII and graduation.

Commencement program will give you an overview of the content to be covered in the course. It will also give you clarity on what is expected from you and what the course will deliver. A recorded video of the commencement program is also shared on the portal.

If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile.

Once you are selected for the course and have paid the fees, you will have access to all videos, quizzes, and assignments. Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you will not be able to access certain assignments.

No. The week -2 module will be accessible only when you have completed the week-1 module. The completion of course for a particular week means going through all the videos and completing all the assignments for that week.

Yes, you can, provided you have gone through the entire content and have completed the evaluation for the week.

Yes, you can, provided you have gone through the entire content and have completed the evaluation for the week.

Successful completion of the program means attending the video classes of all the weeks (in time) and scoring minimum 50 % in the evaluations contained therein.

Not a problem. Course fee payments provide 180 days (6 months) of access to the content (Video) but NO CERTIFICATE ELIGIBILITY if you miss the deadlines. Session-based courses may require you to meet deadlines to stay on track. If you fall behind, you can switch to a later session (if available) and any work you've completed will be transferred to that session.

No. This is a paid course.

Once the content of the course is shared with you, no refunds will be possible.

Yes, you can switch but you will have to redo the programme. Switching can be allowed only if the programme is being offered within 6 month from the date of registration.