DR. POORNIMA TAPAS

Title Year

Beyond traditional consumer research - current adoption and next steps for neuromarketing

2024

Organisational anthropomorphism and its antecedents: a literature review and proposed framework

2024

The juggling act: Gen Z's approach to moonlighting and full-time work

2024

International Coopetition for Innovation and Internationalization: The Case of Two Indian Motorcycle Companies

2024

Evaluating the effect of values influencing the choice of organic foods

2024

Understanding and Forecasting of Credit Defaulters Using R-Programming

2023

Global Research on Women as Board of Directors _ A Bibliometric Analysis

2023

A Bibliometric Examination Of The Organic Food Consumption: Twenty-Five Years Of Mapping

2023

Anthropomorphism of AI based chatbots by users during communication

2023

Analysing Project Success Measurement Approaches

2023

An exploratory study of factors influencing career decisions of Generation Z women in Data Science

2023

Impact of Social Websites' Testimonials on The Career Choices of Post-Millennials and Millennials in IT Industry: A Comparative Analysis

2023

Study of Mediation Effect of Affinity in Defining Relationship Between Social Media and Career Decisions of Gen Z

2023

Role of citizens' engagement in sustaining citizens' perception in governance

2023

Resistance to Purchase of Organic Food- A Innovation Resistance Theory Perception

2022

Analysis of Critical Success Factors Impacting the Project Success

2022

Factors influencing the start-up intentions of urban women in India: a theory of planned behaviour based approach

2022

Prospect theory: an analysis of corporate actions and priorities in pandemic crisis

2021

Role of citizens' knowledge about e-governance initiatives in framing citizens' satisfaction

2021

Locus of Control: Conceptualization, Application and Predictive Ability
-A Literature Review

2021

Study of HRM Practices and Organizational Culture

2021

Reshaping Investments Amidst 2020 Pandemic: A Prospect Theory Way

2021

Study of Consumer Perception about Organic Food Labels

2021

Locus of Control - Impact on Planned Behaviour and Decision Making in
Working Women

2020

Role of Voters' Demographics on Framing Their Issue Priorities in Response to Political Advertising in India

2020

Business sustainability and the role of hr in an organisation

2020

Competitive Strength in Exports by Agricultural Commodities of India

2020

Green Innovation in Human Resource Management and İts İmpact on
Employee Behavior

2020

The role of government campaign commercials in shaping government brand equity

2019

A study on leadership factors in select industries

2019

Spiritual Intelligence as a Predictor of Organizational Sustainability: Mediating Role of Academic Optimism

2019

A systematic review of financial inclusion strategies and practices

2019

Indian Foreign Policy: An Empirical Study

2018

Enablers and Barriers of Civil Military Relations in India: An Interpretive Structural Modeling Approach

2018

Review of Community Based Healthcare Financing in India

2017

Empirical Study on Civil Military Relations: The Indian Perspective and The Way Ahead

2017

Demonetization Comparatistics: India and Others (page 5-13)

2017

Empirical Study on Make in India: The Defence Sector Perspective and The Way Ahead

2017

A Study on Relevance of Voters Education through SAP-LAP Inquiry

2017

Online Co-Creation: Factors That Impact The Indian Consumers To Contribute Towards Online Co-Creation

2016

FDI Comparatistics: China and India (page 52-56)

2016

Emerging Trends In Health Care: Challenges And Opportunities

2014

A study of consumer preferences for buying passenger cars

2013

Ethics in Business- An overview

2013