| Title:Online Co-Creation: Factors That Impact The Indian Consumers To Contribute Towards Online Co-Creation |
|---|
|
Authors:
Shekhar Rai, Prateek Singh, Poornima Tapas
AbstractCo-creation has extended huge significance in the recent scenario of new product development (NPD). Emerging markets with a large consumer base like India/ Brazil have experienced a huge jump in this direction as number of corporates is involving consumers in the online co-creation process. Online plays a pivotal role in offering a platform for interaction between manufacturers and consumers in this context. This paper explains the impact of differences in the Indian culture on a consumer’s decision to participate in the online co-creation process and studies the causes that encourage the consumer to contribute to online co-creation. The Uses and Gratification model was used to study and classify these factors. This paper is intended to aid managers in designing a co-creation process for the online platform. It also suggests the factors that must be considered in designing the channel to encourage participation from the relevant consumer base. |
| Name | Designation | |
| Mr. Anand Singh | Administrative Officer |  |
| Ms. Jagriti Partho Goswami | Office Superintendent |  |
| Mr. Prasanna Pendke | Sr. Supervisor | 
|
| Mr. Amit Marathe | Sr. Supervisor |  |
| Mr. Prakash D Karkar | Supervisor | 
|
| Mr. Amit Shinde | Supervisor | 
|
| Ms. Supriya Rahalkar | Supervisor | 
|
| Ms. Poorva Zende | Supervisor |  |
| Mr. Yogesh S. Mane | Sr. Coordinator | 
|
| Ms. Rucha Desai | Sr. Coordinator |  |
| Ms. Roma Kale | Sr. Coordinator |  |
| Ms. Deepti Gokhale | Sr. Coordinator | 
|
| Ms. Margaret Dsouza | Sr. Coordinator | 
|
| Mr. Gautam S. Mane | Coordinator | 
|
Mr. Prasad Bonde | Coordinator |  |
| Ms. Anuja Joshi | Coordinator |  |
| Mr. Pradeep Chaveria | Coordinator | 
|
| Mr. Rohit Rane | Assistant Coordinator | 
|
| Ms. Shilpa Ravalallu | P.A.to Director | 
|
| Mr. Abhishek Kudale | Office Assistant | 
|
| Mr. Rajesh Bagewadi | Network Engineer | 
|
| Ms. Saee H. Gokhale | Sr .Lab Instructor | 
|
| Mr. Nilesh S Kadam | Lab Instructor | 
|
| Mr. Sumit Bhoinkar | Accountant | 
|
| Mr. Avadhoot Joshi | Accountant | 
|
| Ms. Shital Balkawade | Sr. Accounts Assistant | 
|
| Ms. Deepti Velhal | Deputy Accountant | 
|
| Mr. Mukesh Thopate | Office Attendant | 
|
| Mr. Ashok Mankar | Office Attendant |  |
| Mr. Puran Walmiki | Sr. Office Attendant | 
|
| Mr. Kailash Shinde | Sr. Office Attendant | 
|
| Mr. Vasant Shitole | Sr. Office Attendant | 
|
| Mr. Sanjay Takle | Sr. Office Attendant |  |
| Mr. Aniket Gugale | Office Attendant |  |
| Mr. Ravindra Supe | Office Attendant |  |
