DR. POORNIMA TAPAS

Title:Online Co-Creation: Factors That Impact The Indian Consumers To Contribute Towards Online Co-Creation
Authors: Shekhar Rai, Prateek Singh, Poornima Tapas Journal: International Journal of Management Research & Review Publication date: 2016 Publisher: International Journal of Management Research & Review URL: click here Abstract Co-creation has extended huge significance in the recent scenario of new product development (NPD). Emerging markets with a large consumer base like India/ Brazil have experienced a huge jump in this direction as number of corporates is involving consumers in the online co-creation process. Online plays a pivotal role in offering a platform for interaction between manufacturers and consumers in this context. This paper explains the impact of differences in the Indian culture on a consumer’s decision to participate in the online co-creation process and studies the causes that encourage the consumer to contribute to online co-creation. The Uses and Gratification model was used to study and classify these factors. This paper is intended to aid managers in designing a co-creation process for the online platform. It also suggests the factors that must be considered in designing the channel to encourage participation from the relevant consumer base.

Title:Online Co-Creation: Factors That Impact The Indian Consumers To Contribute Towards Online Co-Creation

Authors: Shekhar Rai, Prateek Singh, Poornima Tapas
Journal: International Journal of Management Research & Review
Publication date: 2016
Publisher: International Journal of Management Research & Review
URL: click here

Abstract

Co-creation has extended huge significance in the recent scenario of new product development (NPD). Emerging markets with a large consumer base like India/ Brazil have experienced a huge jump in this direction as number of corporates is involving consumers in the online co-creation process. Online plays a pivotal role in offering a platform for interaction between manufacturers and consumers in this context. This paper explains the impact of differences in the Indian culture on a consumer’s decision to participate in the online co-creation process and studies the causes that encourage the consumer to contribute to online co-creation. The Uses and Gratification model was used to study and classify these factors. This paper is intended to aid managers in designing a co-creation process for the online platform. It also suggests the factors that must be considered in designing the channel to encourage participation from the relevant consumer base.

Name	Designation
Mr. Anand Singh	Administrative Officer
Ms. Jagriti Partho Goswami	Office Superintendent
Mr. Prasanna Pendke	Sr. Supervisor
Mr. Amit Marathe	Sr. Supervisor
Mr. Prakash D Karkar	Supervisor
Mr. Amit Shinde	Supervisor
Ms. Supriya Rahalkar	Supervisor
Ms. Poorva Zende	Supervisor
Mr. Ritesh Gaikwad	Supervisor
Mr. Yogesh S. Mane	Sr. Coordinator
Ms. Rucha Desai	Sr. Coordinator
Ms. Roma Kale	Sr. Coordinator
Ms. Deepti Gokhale	Sr. Coordinator
Ms. Margaret Dsouza	Sr. Coordinator
Mr. Prasad Bonde	Coordinator
Mr. Vishal Yadav	Coordinator
Ms. Neha Pathak	Coordinator
Ms. Shilpa Ravalallu	P.A.to Director
Mr. Abhishek Kudale	Office Assistant
Mr. Rajesh Bagewadi	Network Engineer
Ms. Saee H. Gokhale	Sr. Lab Instructor
Mr. Nilesh S Kadam	Lab Instructor
Mr. Avadhoot Joshi	Accountant
Ms. Shital Balkawade	Sr. Accounts Assistant
Ms. Deepti Velhal	Deputy Accountant
Mr. Mukesh Thopate	Office Attendant
Mr. Ashok Mankar	Office Attendant
Mr. Puran Walmiki	Sr. Office Attendant
Mr. Kailash Shinde	Sr. Office Attendant
Mr. Vasant Shitole	Sr. Office Attendant
Mr. Sanjay Takle	Sr. Office Attendant
Mr. Aniket Gugale	Office Attendant
Mr. Ravindra Supe	Office Attendant
Mr. Sagar Mengade	Driver cum Office Attendant