Genesis 2022

The Corporate Interface Team of SIBM Pune conducted the second edition of Genesis 2022 - Flagship Product Management Conclave on 30th July, 2022 .

Product Management is the function in an organization that revolves around every aspect of the product and works to ascertain its utility and feasibility in the market. To that end, product managers are the nucleus of the product cycle as they connect the needs of the consumers to the company objectives of fulfilling them and determine the success of the company’s output in the market. Genesis 2022 successfully provided a platform for eminent personalities from leading organizations like Tata Cliq, Flipkart, PhonePe, Disney+ Hotstar, PharmEasy, Thoughtworks, Tavisca and to share their views on various themes relating to Product Management.

The conclave commenced with a Keynote address by Mr. Ashutosh Dabral, Chief Product Officer at Tata Cliq on the topic “Recipe for Disruption: Thinking beyond Systems”. Mr. Dabral provided us with valuable glimpses into how products begin from small ideas and emerge as game changers, and provoked the minds of the audience to think beyond set conventions in order to innovate. This was followed by a lively Round Table discussion on the topic, “Design Dominance: Developing Intuitiveness the Design Way” with Mr. Harmind Singh, Director of Design and Creative, PhonePe, Mr. Karthik Srinivasan, Senior Product Manager, Tavisca and Mr. Umeshananda Mohanty, Principal Product Manager, Thoughtworks. The discussion covered various grounds regarding design dominance, from the soft but long-term impact of good design to the inadequacies of bad design.

The conclave concluded with a panel discussion on the theme, “The Good-Better-Best Approach to Monetization and Pricing” moderated by Mr. Kshitij Bajaj, Staff Product Manager, Disney+ Hotstar, with Mr. Meet Jariwala, Senior Director and Head of Products - Pricing and Promotions, Flipkart, Mr. Aman Mehta, Vice President - Product Design and User Experience, PharmEasy and Mr. Devesh Dedhia, Group Product Manager, providing keen insights on how different companies use pricing as a strategy to attract consumers.