PRoelio 8.0

The Information Systems and Media Relations Team (iSMaRT), the PR team of Symbiosis Institute of Business Management, Pune, hosted PRoelio 8.0, India's Biggest PR Face-off from the 20th of October to the 18th of November 2022. The one-of-a-kind PR-based case competition saw a record 700+ registrations from premier B-schools across the country.

With increasing focus on the correlation between PR and public perception of reality, the theme for PRoelio 8.0 was centred around ‘Pride. Prejudice. Paparazzi.’ Replete with interesting infographics, detailed KPI analysis and succinct press releases, the submissions had the evaluation panel stunned as the participants hit the perfect balance between creativity and analytics.

The National Finals of PRoelio 8.0, conducted at SIBM Pune, lived up to the pomp, grandeur and insightful brilliance that has come to characterise PRoelio through the years. As the 6 finalist teams fought tooth and nail with insightful solutions and unreal presentations, they exemplified the analytical and critical mindset and problem-solving abilities of the leaders of tomorrow. The highlight of the National Finals was a mock press conference, wherein a panel of home-grown journalists bombarded the teams with rapid-fire questions on their proposed media and PR strategies. The teams were then addressed by the esteemed judges’ panel, comprising Mr. Avinash Gawai, Founder of Media4U and National Vice-Chairman of Public Relations Council of India and YCC, Ms. Aditi Ramdas, Founder of Good Relations India and Ms. Khushboo Kansal, City CEO - Pune, Blinkit and an alumna of SIBM Pune.

Ultimately, Team Arnab Goswami, comprising Kshitiz Agarwal, Archit Gupta and Abhishek Jha from SIBM Pune, were crowned as National Winners, while Team Sterling from Symbiosis Institute of Media and Communication, Pune, comprising Ashly Ann, Aashay Lalwani and Aadri Vishal, emerged as National Runner-up. Gurbani Kaur Bhasin was crowned Best Journalist of the event.

The event left an indelible mark on all those involved and saw smiling faces and intrigued minds trudge back at the end of the day as PRoelio 8.0, yet again, rose to the occasion and set the gold standard for PR Case Competitions. Truly, Stuart Ewen’s quote was perhaps best exemplified by the event, “The history of PR is a history of a battle for what is reality and how people will see and understand reality.”