DR. ARADHANA GANDHI

Title Year

Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach

2024

Consumer adoption study for innovative technology products and services in an emerging economy

2024

Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement

2024

The potential of virtual internships for management education: capturing student journey through experiential learning

2024

Clinical effectiveness of Telemedicine: Facilitators and Challenges through the lens of Health professionals

2024

Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception

2024

Influencer Voices: Exploring How Recommendations Drive Tourism Intent

2024

From Clicks to Carts: Investigating Impulse Buying in Influencer Live-Streaming

2024

The Impact of Social Media Influencers on Ecoconscious Consumers

2024

Understanding drivers of innovation in information technology companies using a grounded theory approach

2023

Augmented Reality Application for Sustainable Development - A Grounded Theory Approach

2023

Mobile Health Applications towards Sustainable Healthcare: A Healthcare Professionals'Perspective

2023

A Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye Tracking

2023

Effect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking Study

2023

Laxmi Construction: Project Design Changes Rock Procurement Management

2022

Gamification on OTT Platforms: A Behavioural Study for User Engagement

2022

Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets

2021

Does India Want to Invest in Its Daughters: A Critical Analysis of Sukanya Samriddhi Yojana

2021

Understanding the drivers of innovation in an organization: a literature review

2021

Grounded theory in management research: through the lens of gender-based pay disparity

2021

Engaging the Head, Heart and Hand of the Millennial Workforce

2020

Studying green consumer behavior through multiple lenses in a developing country

2020

Antecedents of green consumer behaviour: a study of consumers in a developing country like India

2019

Analyzing the barriers to purchase intentions of energy efficient appliances from consumer perspective

2019

Mobile banking: consumer perception towards adoption

2018

Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers

2018

Pedagogical Innovations-Experiential and Participant Centered Learning

2018

Technical efficiency of private sector hospitals in India using data envelopment analysis

2018

Impact of supply chain management practices on firm performance: Empirical evidence from a developing country

2017

Mobile banking adoption in a developing country like India

2017

Small retailer’s new product acceptance in emerging market: a grounded theory approach

2016

Strategic resource management model and data envelopment analysis for benchmarking of Indian retailers

2016

Technological profile of retailers in India

2016

Literature review on impact of CRM, SRM, information sharing and goal congruence on retail-SCM

2016

A Study of impulse buying behavior and factors influencing it with reference to beverage products in retail stores

2015

Critical Success Factors in ERP Implementation and their interrelationship using TISM and MICMAC Analysis

2015

Evaluating the Need for FDI in Retail Based on the Retailers Performance

2014

Efficiency measurement of Indian retailers using data envelopment analysis

2014