DR. V V RAVI KUMAR

Title Year

Leveraging social media to examine sustainability communication of home appliance brands

2024

Impact of advertising puffery on purchase intention and brand loyalty of young adults

2024

Impact of training and development interventions for diversity & inclusion: proposing an organizational schema

2024

Artificial Intelligence Application in E-Commerce: Transforming Customer Service, Personalization and Marketing

2024

Artificial Intelligence Application in Human Resource Management: The Way Forward

2024

Electrifying the future: analysing the determinants of electric vehicle adoption

2024

Factors affecting the behavioural intention to consume OTT video streaming services in Indian college student community

2023

Online teaching and its impact on self-monitoring of faculty members: learnings for the future from a pandemic

2023

Cloud computing in agriculture: a bibliometric and network visualization analysis

2023

Internet of Things: A Key Enabler for the Sustainable Supply Chain Management

2023

Artificial Intelligence integration with the supply chain, making it green and sustainable

2023

Technology, transforming the economic growth of Tourism Sector in India: A Social Media Perspective

2023

Sentiment Analysis and its Application in Analysing Consumer Behaviour

2023

Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model

2023

Assessing the Perception of Consumers Towards Smart Tourism Destination

2023

Challenges in the Implementation of Information and Communication Technology for Effective Education Dissemination Post Covid-19

2023

Factors Driving the Students' Adoption of IT Enabled-MOOCS in Business Education

2023

A Scientometric Study of Artificial Intelligence in the Health Care Sector

2023

Three decades of house purchase decisions: a scoping review and thematic classification

2023

Leveraging Blockchain Technology for Improving the Quality of Corporate Governance

2023

Role of Artificial Intelligence-Enabled Recruitment Processes in Sourcing Talent

2023

A study on the impact of demonetisation on cryptocurrency in India

2023

Developing a dual axis photoelectric tracking module using a multi quadrant photoelectric device

2022

Customer-Defined Market Orientation, Brand Image and Customer Satisfaction: A Mediation Approach

2022

Using blockchain technology in credit rating industry to promote an innovative bond-pays model

2022

Artificial Intelligence (AI) as a computerized decision aid for selection of candidates in higher education

2022

Student Perceptions on Artificial Intelligence (AI) in higher education

2022

A Study on the Impact of COVID-19 on Students and their Perception of e-Learning via MyCaptain App

2022

Artificial Intelligence and Internet of Things: Revolutionizing the implementation of Customer Relationship Management

2022

Hybrid Learning Challenges and Knowledge Management: Role of Information Technology

2022

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

2021

Measuring Satisfaction levels of Business Management Students using multiple types of technologies in an e-learning environment

2021

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

13-May-21

A Study of Residential Property Purchase Decisions in India: The Role of Behavioral Intention as a Mediating Factor

Forthcoming

Two Decades of Digital Transformation in Business - A Review and Research Agenda

Forthcoming

A study on the Impact of Demonetisation on Cryptocurrency in India

Forthcoming

Three decades of green advertising – a review of literature and bibliometric analysis.

2020

A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude.

2020

Extension of Fogg Behaviour Model: Behavioural Intention to Enrol in Online Learning Courses, An Indian Perspective

2020

Emergence of Digital Payment Instruments in India as an Alternative to Cash – An Appraisal

2020

Trends of Puffery in Advertising – a Bibliometric Analysis

2019

Two decades of Brand Personality: A bibliometric evaluation of the dimensions
Working Women

2018

An empirical study of the language of brand taglines: a code mixing approach.

2018

Krishna V Iyer and VV Ravi Kumar

2018

An Examination of Perceived Ergonomic Workstation Design as a Determinant of Software Project Planning and Execution of a Programmer in India

2017

Extending the TAM Model: Intentionof management students to use mobile banking:
Evidence from India.

2017

A study on migrating non-users to retail Internet banking: evidence from India

2016

Yoga- A case of reverse Innovation

2015

Speeding up trains on Indian Railways: Superfast must be redefined.

2015
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