MS. SUNAINA KUKNOR

Patanjali: Capturing the Indian MarketYear: 2016
Authors: Anita Kshetri, Sunaina Kuknor and Gita Madhuri Journal: Case Centre Publication date: 2016 Publisher: The Case Centre URL: click here Abstract In 2006, when the big giants in the Indian FMCG sector were far from any new competition, an Ayurveda focused company called 'Patanjali Ayurved Limited (PAL)' established by Acharya Balkrishna along with Baba Ramdev came into the market. The company focused on products like Ayurvedic medicines, preventive medications and fast moving consumer goods. The objective of establishing this firm was to take help of science and technology in accordance with the ancient wisdom in developing the products. The company remained focused on natural and environmental raw materials to bring healthy and pure product range in the market. Many rival companies and established players of FMCG remained unmindful of the changes happening in the field of Ayurveda. They were focusing upon the economic growth and people’s purchasing power, but then remained ignorant about the fact of competitive pricing and health consciousness in the society. A no-option company became the first option for many existing customers and did influence the potential customers. The growth of Patanjali Ayurved Limited lead to steep decline in the profitability of many other companies operating in the same field. Since 2012, Patanjali Ayurved Limited (PAL) has achieved tremendous growth leading to stiff competition for its various rivals to respond. Baba Ramdev and Acharya Balkrishna are strategizing further about retaining and growing their position in the market. This strategy will foresee challenges for the company to establish PAL in the competitive and complex market condition.

Patanjali: Capturing the Indian MarketYear: 2016

Authors: Anita Kshetri, Sunaina Kuknor and Gita Madhuri
Journal: Case Centre
Publication date: 2016
Publisher: The Case Centre
URL: click here

Abstract

In 2006, when the big giants in the Indian FMCG sector were far from any new competition, an Ayurveda focused company called 'Patanjali Ayurved Limited (PAL)' established by Acharya Balkrishna along with Baba Ramdev came into the market. The company focused on products like Ayurvedic medicines, preventive medications and fast moving consumer goods. The objective of establishing this firm was to take help of science and technology in accordance with the ancient wisdom in developing the products. The company remained focused on natural and environmental raw materials to bring healthy and pure product range in the market. Many rival companies and established players of FMCG remained unmindful of the changes happening in the field of Ayurveda. They were focusing upon the economic growth and people’s purchasing power, but then remained ignorant about the fact of competitive pricing and health consciousness in the society. A no-option company became the first option for many existing customers and did influence the potential customers. The growth of Patanjali Ayurved Limited lead to steep decline in the profitability of many other companies operating in the same field. Since 2012, Patanjali Ayurved Limited (PAL) has achieved tremendous growth leading to stiff competition for its various rivals to respond. Baba Ramdev and Acharya Balkrishna are strategizing further about retaining and growing their position in the market. This strategy will foresee challenges for the company to establish PAL in the competitive and complex market condition.

Name	Designation
Mr. Anand Singh	Administrative Officer
Ms. Jagriti Partho Goswami	Office Superintendent
Mr. Prasanna Pendke	Sr. Supervisor
Mr. Amit Marathe	Sr. Supervisor
Mr. Prakash D Karkar	Supervisor
Mr. Amit Shinde	Supervisor
Ms. Supriya Rahalkar	Supervisor
Ms. Poorva Zende	Supervisor
Mr. Yogesh S. Mane	Sr. Coordinator
Ms. Rucha Desai	Sr. Coordinator
Ms. Roma Kale	Sr. Coordinator
Ms. Deepti Gokhale	Sr. Coordinator
Ms. Margaret Dsouza	Sr. Coordinator
Mr. Gautam S. Mane	Coordinator
Mr. Prasad Bonde	Coordinator
Ms. Anuja Joshi	Coordinator
Mr. Pradeep Chaveria	Coordinator
Mr. Rohit Rane	Assistant Coordinator
Ms. Shilpa Ravalallu	P.A.to Director
Mr. Abhishek Kudale	Office Assistant
Mr. Rajesh Bagewadi	Network Engineer
Ms. Saee H. Gokhale	Sr .Lab Instructor
Mr. Nilesh S Kadam	Lab Instructor
Mr. Sumit Bhoinkar	Accountant
Mr. Avadhoot Joshi	Accountant
Ms. Shital Balkawade	Sr. Accounts Assistant
Ms. Deepti Velhal	Deputy Accountant
Mr. Mukesh Thopate	Office Attendant
Mr. Ashok Mankar	Office Attendant
Mr. Puran Walmiki	Sr. Office Attendant
Mr. Kailash Shinde	Sr. Office Attendant
Mr. Vasant Shitole	Sr. Office Attendant
Mr. Sanjay Takle	Sr. Office Attendant
Mr. Aniket Gugale	Office Attendant
Mr. Ravindra Supe	Office Attendant