Innovation in talent management practices: creating an innovative employer branding strategy to attract generation Z Year: 2021

Authors: Dr. Deepika Pandita
Journal: International Journal of Innovation Science
Publication date:8th June 2021
Publisher:Emerald Publishing
URL: click here


This research paper focuses on the arriving new generation, “Gen Z,” and how an organization can target this new talent through innovation in its employer branding. This paper aims to enhance the readers’ understanding of how generation Z is different from the previous generations and their unique preferences. This study also attempts to probe and help readers understand innovative practices in employer branding and what tools can be used under this umbrella to influence and attract the increasing workforce of generation Z to the labor market.