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|Title:Factors influencing The Use of Online Food Ordering Applications in India Year: 2020|
Ayush Gupta, Udit Khorwal, Chetan Panse
Digital, online or web-based services are the services which are delivered to the customer through infrastructure based on sharing of information like the internet in many forms that is applications, social media, websites or web pages etc. Smart- phone technology has transformed services from cab booking to food ordering. The ever-developing features on the Internet have amplified the use of e-commerce in different industries in various countries including India. E-commerce development has resulted in development of various food delivery applicationsfor customers who want doorstep delivery of food. Although consumers continue to dine out, they find it easier for them to order food online since it liberates them from visiting the restaurants for their day to day meals. People, particularly the millennial generation, favor the use of mobile applications for ordering food from their preferred restaurant. Many factors influence and impact the online food ordering like discounts, ratings and reviews, ease of use, etc. Food delivery applications or platforms like Food Panda, Fassos, Swiggy, Zomato, Ubereats, etc. are highly popular and customers can get their food delivered at the doorstep without compromising on the food quality and their tight schedules.