DR. ANUGAMINI PRIYA

Title:Examining the effects of customer engagement and brand experience on consumers’ purchase Intention towards green apparels Year: 2019

Authors: Yatish Joshi, Anugamini Priya Srivastava
Journal: Young Consumers
Publication date: 2019
Publisher: Emerald Publishing Limited
URL: click here

Abstract

The purpose of this study is to investigate the role of customer engagement (CE) on green apparel purchase intention (GPI) among young consumers in India.