DR. R. RAMAN

Title: Intelligent Digital Intermediation Solution: Exploring Growth Potential with Analytics Year: 2020

Authors: Neha Vivek Dharurkar, Ramakrishnan Raman
Journal: TEST Engineering & Management
Publication date: 2020 May/June
Publisher: Mattingley Publishing Co., Inc.
URL: click here

Abstract

Purpose: To understand the factors that affect the choice of payment intermediation solution on an e-commerce website and use data analytics to proactively suggest the appropriate payment solution which can enhance user experience.

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