Title: Examining the Impact of Social Commerce Dimensions on Customers' Value Co-Creation: The Mediating Effect of Social Trust. Journal of Consumer Behaviour Year: 2019 |
---|
Authors:
Alalwan A.A., Algharabat R.S., Baabdullah A.M., Rana N.P., Raman R., Dwivedi R., Aljafari A.
AbstractOne of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic and research interest in social commerce is still low, and more studies are required to accelerate awareness of the most important issues relating to social commerce, in particular, social trust and value cocreation. Thus, the present study aims to propose a conceptual model that is intended to enable greater understanding of the causal interactions between social commerce constructs, social trust, and customer value cocreation. We collected data using a sample of 300 followers and fans of online Facebook communities, and we analysed them by using a structural equation model. The results show that social commerce constructs positively impact on social trust. Furthermore, we found that social trust positively impacts on the three dimensions of customer value cocreation. We found that social trust mediates the relationship between the social commerce and customer value cocreation dimensions. The paper presents a considerable theoretical contribution for being the first study that links social commerce constructs with social trust. The linkage between social commerce constructs, social trust, and customer value cocreation dimensions will also be beneficial for social media marketing strategists and managers. |
Name | Designation | |
Mr. Anand Singh | Administrative Officer | ![]() |
Ms. Jagriti Partho Goswami | Office Superintendent | ![]() |
Mr. Prasanna Pendke | Sr. Supervisor | ![]() |
Mr. Amit Marathe | Sr. Supervisor | ![]() |
Mr. Prakash D Karkar | Supervisor | ![]() |
Mr. Amit Shinde | Supervisor | ![]() |
Ms. Supriya Rahalkar | Supervisor | ![]() |
Ms. Poorva Zende | Sr. Coordinator | ![]() |
Mr. Yogesh S. Mane | Sr. Coordinator | ![]() |
Ms. Rucha Desai | Sr. Coordinator | ![]() |
Ms. Roma Kale | Sr. Coordinator | ![]() |
Ms. Deepti Gokhale | Sr. Coordinator | ![]() |
Mr. Gautam S. Mane | Coordinator | ![]() |
Ms. Margaret Dsouza | Coordinator | ![]() |
Mr. Prasad Bonde | Coordinator | ![]() |
Ms. Anuja Joshi | Coordinator | ![]() |
Mr. Pradeep Chaveria | Coordinator | ![]() |
Mr. Rohit Rane | Assistant Coordinator | ![]() |
Ms. Shilpa Ravalallu | P.A.to Director | ![]() |
Mr. Abhishek Kudale | Office Assistant | ![]() |
Mr. Rajesh Bagewadi | Network Engineer | ![]() |
Ms. Saee H. Gokhale | Sr .Lab Instructor | ![]() |
Mr. Nilesh S Kadam | Sr. Lab Assistant | ![]() |
Ms. Shital Balkawade | Accounts Assistant | ![]() |
Mr. Sumit Bhoinkar | Accountant | ![]() |
Mr. Avadhoot Joshi | Accountant | ![]() |
Mr. Ankush Kolhe | Office Attendant | ![]() |
Mr. Mukesh Thopate | Office Attendant | ![]() |
Mr. Ashok Mankar | Office Attendant | ![]() |
Mr. Puran Walmiki | Sr. Office Attendant | ![]() |
Mr. Kailash Shinde | Sr. Office Attendant | ![]() |
Mr. Vasant Shitole | Sr. Office Attendant | ![]() |
Mr. Yogesh Nevrekar | Sr. Office Attendant | ![]() |
Mr. Sanjay Takle | Sr. Office Attendant | ![]() |
Mr. Vishal Kadam | Driver cum Office Attendant | ![]() |
Admission to all the courses and programmes at Symbiosis International (Deemed University) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.
All aspirants / parents are hereby notified that some individuals / organisations are giving / making false and misleading advertisements / claims in newspapers, websites, social media platforms that they can ensure admission to Symbiosis International (Deemed University) and also charging heavy amount for the same.
In this regard, Symbiosis International (Deemed University) requests the aspirants / parents to refrain from entering into any transaction with such elements. Symbiosis International (Deemed University) has not appointed any individual / agency / organisation to make such assurance on its behalf. It is a matter of Policy that Symbiosis International (Deemed University) does not charge capitation fee for admission from students and this is widely and prominently published as well on all the relevant places like prospectus, website, SNAP Booklet, SET Booklet etc.
Despite this Notice, if any aspirants / parents still proceed with or enters into transaction with such elements, they would be doing so at their own risk and cost. Symbiosis International (Deemed University) further notifies that any aspirant attempting to approach Symbiosis International (Deemed University) for admission through or at the instances of such agents will be permanently debarred from admission to all the courses and programmes at Symbiosis International (Deemed University).
BY ORDER
Registrar
//