DR. SONAL SHREE

Title:A Study on Identification of Top Factors Impacting Employer Branding in IT Multinationals In India & Its Strategic ImplicationsYear: 2016

Authors: Dr. Sonal Shree, Apurva Saxena, Astha Awasthi & Seema Kohar
Journal: International Journal of Research in Commerce, Economics and Management
Publication date:2016
Publisher:International Journal of Research in Commerce, Economics and Management
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Abstract

The objective of this paper is to identify top factors that contribute towards effective employer branding of IT multinational companies in India from the perspective of current employees & potential hires.