Research Profile of Select Faculty Members

Director & Professor

Ph.D., MBA

Research Interest:

• Strategy
• Consumer Behavior
• Shopper Behavior

Ongoing Work:

• Strategy
• Consumer Behavior
• Shopper Behavior

Deputy Director & Professor

Ph.d in Management, MBA, Bsc.in Mathematics, UGC-NET

Research Interest:

• Services Marketing
• Marketing of Self Services Technologies.
• Retail Marketing

Ongoing Work:

• Green Advertising
• Advertising Puffery
• Brand Personality
• Innovation

Deputy Director - Administration & Associate Professor

Ph.D. in Economics, M.P.M., M.A. (Entire Economics), B.A. (Entire Economics)

Research Interest:

• River restoration
• Organisational culture
• Environmental valuation
• Fiscal policy

Ongoing Work:

• River restoration
• Environmental valuation
• Entrepreneurship
• Women Entrepreneurship

Professor

Ph.D, M.Phil, M.A., B.Sc.

Research Interest:

• Economics
• Healthcare
• Women empowerment
• Social cause
• Entrepreneurship
• Business Management

Ongoing Work:

• Evolution of EU and its future
• Community Healthcare in India
• Entrepreneurship
• Practices in Human Resource Management
• Neuromarketing
• Foreign Direct Investment
• Women related studies
• Political Advertising
• Project Management

Professor

Ph.D.

Research Interest:

• Finance - Costing
• Corporate Governance
• Banking
• Taxation

Ongoing Work:

• Research Paper - Innovation and Ethics
• Green Supply Chain

Professor

PhD - Retail, MMS, BMS, SAP Certified

Research Interest:

• Retail
• Benchmarking using Data Envelopment Analysis
• Behavioral Studies
• Marketing
• Customer Experience
• Employee and Customer Engagement
• Online Consumer Behavior

Ongoing Work:

• Counterfeit products
• Innovation and Creativity
• Eye Tracker to understand User Experience
• Tourism
• Themed Restaurants
• Analytics

Associate Professor

Ph. D, MBA, P.G.D.I.E, BE (Production)

Research Interest:

• Operations Management
• Quality Management
• IT & Operations
• Organization Behaviour

Ongoing Work:

• Programmers Productivity

Associate Professor

Ph.D, MBA(Marketing), B.E.

Research Interest:

• Customer Experience Management.
• Customer Engagement.
• Online Consumer Buying Behaviour.
• Artificial Neural Network.

Ongoing Work:

• Effect of Customer Experience on Purchase Intention in Tourism.
• Review Paper on Customer Experience Management.

Deputy Head - Corporate Relations and Associate Professor

Ph.D (Management), MMS (HR), MCOM (Management), UGC NET (HR), BMS, DHRM,

Research Interest:

• Talent Management
• Employee Engagement
• Orgainzation Behavior
• Human Resource Management

Ongoing Work:

• Employee Perceptions
• Drivers of engagement
• Employee value proposition
• Gender diversity
• Emotional intelligence.

Associate Professor

Ph.D, MBA(HR), UGC-NET, MA (English)

Research Interest:

• Learning and Development
• Human Resource Management
• Leadership
• Organizational Behaviour
• Communication
• Interdisciplinary (Drama and Literature)
• Case studies

Ongoing Work:

• Leadership (Crisis leadership, Humanist leaders)
• Learning and development
• Technology (AI, Metaverse)
• Employee well-being and development

Associate Professor

Ph.D in Management, Pursuing C.S., UGC-NET, MBA (Finance), BBA (Gen Mgmt)

Research Interest:

• Banking
• Credit Default
• Analytics
• Finance

Ongoing Work:

• Analysing Social Media behaviours using Predictive Analytics for reducing Credit Default

Associate Professor

Ph.D

Research Interest:

• Branding
• Electric Vehicle
• Artificial Intelligence

Ongoing Work:

• Brand Personality scale
• AI and its effects
• Psychological and Relational contracts

Assistant Professor

PhD in Finance, MBA (Banking & Finance), UGC -NET, JRF, SET, M.Sc (Chemistry)

Research Interest:

• Corporate governance and firm performance (micro finance institution) using data envelopment analysis ( primary area) and investment (secondary area)
• Financial inclusion
• Innovation
• Behavioural finance

Ongoing Work:

• Corporate governance and firm performance (micro finance institution) Using data envelopment analysis (primary area)
• Financial inclusion
• Innovation
• Behavioural finance

Assistant Professor

MBA (HR), M.Com (Management), UGC-NET, B.Com

Research Interest:

• Organisational Inclusion and Diversity
• Leadership
• Contemporary HRM practices
• Employee Privacy
• Employee behaviour at work

Ongoing Work:

• Inclusive Leadership
• Inclusion practices and its impact on outcomes
• Organisational citizenship behaviour and self-esteem
• Employee privacy and turnover intention

Assistant Professor

MBA (Finance), BBA (Finance), UGC-NET

Research Interest:

• Related to corporate finance, derivatives.

Ongoing Work:

• Equity markets
• Corporate Governance

Assistant Professor

Ph.D (HRM), MBA (HRM & Finance, Gold medalist), UGC-NET JRF, B.Com (Statistics and Law)

Research Interest:

• Educational leadership and teacher emotions.
• Branding and sustainability in higher education.
• Learning, optimism and inclusive practices.
• Educational management.

Ongoing Work:

• Art based innovation pedagogies in educational institutions.
• Teacher efficacy and pedagogical changes.
• Internal branding and university sustainability.
• Green leadership and green behavior.

Assistant Professor

Ph. D

Research Interest:

• Online Consumer Buying Behaviour
• E-learning
• Social media marketing

Ongoing Work:

• E-learning a new age technology and its influence on the youth of India

Assistant Professor

Ph. D

Research Interest:

• Marketing
• Entrepreneurship
• Information Technology & Management

Ongoing Work:

• Green Advertising

Assistant Professor

Ph. D

Research Interest:

• Operations Management
• Operations Research & Analytics
• Supply Chain Management
• Bibliometric Research

Ongoing Work:

• Bibliometric Research

Assistant Professor

Ph. D

Research Interest:

• Human Resource Development
• Quality of Work Life
• Education Management

Ongoing Work:

• Mindfulness in Education
• Effectiveness of Research Based Teaching
• Active Tourist Loyalty
• Stress & Burnout at workplace

Assistant Professor

Ph. D

Research Interest:

• Leadership
• Motivation
• Work environment
• Organizational culture
• Emotional intelligence
• Creativity and innovation management
• Entrepreneurship
• Organisation theory
• Organizational behaviour
• Human resource management

Ongoing Work:

• Workforce agility
• Employee well-being
• Employee creativity and innovation
• Training and development
• Work-life balance

Assistant Professor

Ph.D - Management, MBA- Financial Management, Bachelor of Engineering (Electronics and Communication Engineering), UGC NET - Management, Maharashtra SET - Management

Research Interest:

• Finance
• Corporate Governance
• Microfinance
• Small and Medium Businesses

Ongoing Work:

• Corporate Governance
• Microfinance

Assistant Professor

PhD, MBA, B Com

Research Interest:

• Consumer decision making
• Decision uncertainty
• Choice-making
• Consumer dilemma

Ongoing Work:

• On Healthcare Management

Assistant Professor

PhD, MBA, B.E

Research Interest:

• E-Commerce and S-Commerce
• Consumer Behaviour
• Technology Adoption
• Artificial Intelligence Applications in Marketing
• Internet Marketing
• Green Marketing
• Supply Chain
• Operations Management

Ongoing Work:

• Green Marketing
• S-Commerce
• Technology Adoption
• Artificial Intelligence applications in Marketing

Adjunct Faculty

MBA (Marketing + IT ), BE (Electronics and Communication)

Research Interest:

• Entrepreneurship
• Intrapreneurship
• Innovation

Ongoing Work: B2B Innovation