Event Date: 31st July 2025
#Decoded, a focused session on digital marketing organized by Mark-O-Polo, was a comprehensive dive into the evolving landscape of online brand engagement and consumer analytics. Conducted by MBA-II Marketing students Janvee Yadav and Naina Parasher, the session was tailored to equip MBA-I students with foundational and trending digital marketing concepts crucial for modern marketers. The speakers, drawing from both academic frameworks and real-world campaign experience, covered essential themes such as SEO, performance marketing, content strategy, Google Ads, social media algorithms, and KPI tracking. The session also explored the use of analytics tools and marketing automation software, offering students a holistic view of digital marketing execution in today’s fast-paced environment. What set the session apart was its pragmatic approach—combining theory with case examples and campaign walkthroughs to enhance understanding. Interactive Q&A segments ensured active participation and clarified real-time queries, making the learning experience rich and relevant. With digital marketing being a core competency for future marketers, #Decoded empowered participants with industry-aligned skills and a strategic mindset. The event reaffirmed Mark-O-Polo’s dedication to forward-looking learning initiatives that prepare students for emerging roles in the marketing ecosystem..
