Breaking Brand, an exhilarating marketing event tailored for SIBM-Pune's MBA students, serves as a dynamic platform to showcase the hidden advertising and marketing talents within the student community.
Breaking Brand challenges participants through a series of tasks designed with precision, fostering the demonstration of marketing skills, creativity, and strategic thinking. The event uniquely integrates academic knowledge into a marketing context, nurturing personal and professional growth in the realms of advertising.
Catering to MBA students with a preference for crafting persuasive advertisements and delivering convincing product presentations, Breaking Brand assembles teams of 3 or 4 members. The event unfolds in two riveting rounds—firstly, an online Meme Challenge assessing creative thinking, and secondly, an offline Final Showdown, featuring subrounds on making advertisements and handling PR scandals.
Notably, participants have the chance to win cash prizes, adding a competitive edge to the event. Breaking Brand stands as a testament to the fusion of entertainment and education, encapsulating the essence of marketing prowess within SIBM-Pune's vibrant student community.
