DR. VINOD KUMAR

Title Year

Analyzing the Impact of Value Satisfaction on Behavioral Intention to Use E-Resources

2022

Prioritizing the Components of Online Environment to Assess Customer Experience: An Interpretive Structural Modeling Approach

2021

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

2021

Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence

2020

Application of multi-criteria decision analysis in the area of sustainability: A literature review

2020

Antecedents and Consequences of Destination Brand Experience (DBE): A Conceptual Framework

2020

Enhancing Public Engagement for Green Diwali: An Initiative of Centre for Sustainability, Growth and Development (CSGD)

2020

Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach

2019

Modeling and classification of enablers of CSR in Indian firms

2019

Understanding the trends of marketing research and its future directions: a citation analysis

2018

Mom I want it: impact of anthropomorphism on pester power among children

2018

Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)

2018

Examining consumer-brand relationships on social media platforms

2018

Social media usage and firm performance: The mediating role of social capital

2017

Aquaguard-on-the-Go: Purified Water Anywhere Anytime

2017

Factors affecting usage of e-resources: Scale development and validation

2017

Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

2016

Future Group's New Move: Big Bazaar Direct

2016

Stakeholder Identification and Classification: A Sustainability Marketing Perspective

2016

Cross sector comparison of sustainability reports of indian companies: A stakeholder perspective

2015

Zero-B: Introducing Green Innovation in Water Purifiers

2015

Maruti Suzuki India Limited: The Celerio

2015

Marketing through spirituality: A case of Patanjali Yogpeeth

2014

Sustainability Marketing Strategy: An Analysis of Recent Literature

2013

Evolution of Sustainability as Marketing Strategy: Beginning of New Era

2012
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