Title:Make in India: Implications and Expectations of Automobile IndustryYear: 2017

Authors: Mahima Mishra, M. Kumar
Journal: International Journal of Applied Business and Economic Research
Publication date: 2017
Publisher: International Journal of Applied Business and Economic Research
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The Make in India initiative launched by Prime Minister Mr. Modi is another ambitious and duly desirable project for the nation to sort the imbalance in in the distribution of income and employment across the country and sectors. As one of the main contributor to Indian economy, automobile sector is analyzed in this paper. The purpose of this paper is to study the impact of latest initiatives like Make in India, Skill India, Labor reforms, Exim Policy, GST and Startup India on the Indian Automobile industry and the related expectations of the executives working in the said sector. This paper is exploratory in nature wherein qualitative methods have been used to substantiate the significant aspect of manufacturing sector with specific reference to automobile industry. Also a survey of executives has been conducted to understand the expectations of the players for their sustainable growth. An attempt is made to explore the strategic approach in order to make certain vital observations to lay down conclusion. This paper contemplates that India has missed the phase of Industrialization and thus need to focus on it even more. The recent government initiatives are working towards the same. However, more needs to be done so as to optimize the benefits that automobile sector can give towards the growth of the nation. It is imperative to take cognizance of the situation internally and map it with other nations to cherish the sustainable growth of the country. The paper contemplates that India is the place for automobile companies, can contribute greatly towards Make in India, Indian GDP and thus more focus and attention is needed to position India as the friendliest nation in the world in terms of automobile manufacturing.